2. One charge that has been leveled against a lot of media research-both the effect and the cultural models-is that is has very little impact on changing our media institutions. Do you agree or disagree and why?
I disagree, I think research has shown what has become more popular and what people tend to gravitate towards and it has changed the media. There is a reason people have started to get their news online as opposed to the television or newspaper. The same reason also explains reasons for the invention of things like the kindle and ebooks. The explanation is simple, the internet is easy to access and things as small as kindles and laptops are easy to carry around. Someone can go into a coffee shop and read infinitely more news on his or her laptop than they can through a newspaper. This research and observations have encouraged newspapers and other news sources to now put all their information online.
3. Can you think of an issue that media industry and academic researchers could study together? Explain.
A blazing issue came to mind when I read this question and it was the effects of television on young children and learning. Children watch an enormous amount of television and are extremely influenced by it. Even into their older years are they influenced by it. I just recently started watching a few episodes of some shows I watched from when I was a kid. I realized many of them had similar themes and values and upon some contemplating I realized that I also hold many of those values as important values. The question is can the media industries help researchers time how much television kids watch and help them come up with a way to positively influence these kids. Examples would be of when kids watch television the most and if researchers determine kids do learn from television. Therefore they could collaborate and determine when it is the best time to show positively influencing and educational shows.
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